Pablo Irlando-Wildman

Executive Director

Pablo Irlando-Wildman is CEO of Sancre Productions, Campaign Director for A New Normal Campaign, and Writer, Producer, Director of three opioid awareness videos: 'Lost Generation,' 'Mariah's Mission' and 'No Nos Moveran.'  With more than 20 years in the film and television industry, Pablo has professionally produced and directed statewide healthcare television commercials, Indie short films, promotional videos, social media campaigns and national civic participation public service announcements (PSAs).   In 2014 Pablo produced and directed the Statewide Los Lonely Boys Healthcare Enrollment television commercial for the New Mexico Health Insurance Exchange.  This statewide healthcare enrollment commercial was the top-performing commercial for the Exchange during its inaugural year according to a paid telephonic survey conducted by Research & Polling Inc.  Pablo brings more than 15 years of public relations and strategic campaign expertise stemming from his roles as Outreach and Program Director for various entities including the National Education Association, Rock the Vote and the Southwest Voter Registration Project.  He is a graduate from NYU Tisch School of The Arts Film School with a double major in Urban Studies from the College Of Arts and Sciences.  


Monica E. Griego

Line Producer, Development Director

Monica has expertise in community health, marketing, campaign leadership and fund development in Californa, Colorado and New Mexico.  Monica currently staffs the only cross-county collaboration between Taos and Rio Arriba counties currently funded by HRSA, the Northern New Mexico Rural Health Network, as the Network Director.  Additional work experience includes positions with Investment Bank Deutsche Banc Alex Brown, the Robert F. Kennedy Memorial and the U.S. White House. Monica earned her Bachelor’s degree in international law from Georgetown University's School of Foreign Service, and is a Certificate Holder in Latin American Studies.


Luke Fitch

Director of Photography & Post Production


Luke is a native of south Santa Fe, New Mexico, living off-the-grid with solar panels in an adobe house. Pursuing visual art from an early age, he left for Manhattan in 2002 to study filmmaking at NYU. A year later he moved to South Africa to shoot and direct a documentary and completed his degree with an epic sci-fi shoot in New Mexico during the summer of 2006. He remained in Santa Fe after that film (Black Gold 2051) was completed, founding a visual effects company (Altitude FX, that is still in operation today. He has won awards for VFX, editing, and aerial photography, and is also a professor in the film departments of various NM-based state and community colleges.

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