Upcoming Campaigns Featuring Rio Arriba Community Health Council's 'A New Normal' Opioid Use Disorder Campaign


Past Campaigns

Non-Profit Clients andVideos

           -(Con Alma)

Commercial Campaigns Featuring NM's Best Performing Healthcare Commercial with Los Lonely Boys



Executive Director

Pablo Irlando-Wildman is CEO of Sancre Productions, Campaign Director for A New Normal Campaign, and Writer, Producer, Director of three opioid awareness videos: 'Lost Generation,' 'Mariah's Mission' and 'No Nos Moveran.'  With more than 20 years in the film and television industry, Pablo has professionally produced and directed statewide healthcare television commercials, Indie short films, promotional videos, social media campaigns and national civic participation public service announcements (PSAs).   In 2014 Pablo produced and directed the Statewide Los Lonely Boys Healthcare Enrollment television commercial for the New Mexico Health Insurance Exchange.  This statewide healthcare enrollment commercial was the top-performing commercial for the Exchange during its inaugural year according to a paid telephonic survey conducted by Research & Polling Inc.  Pablo brings more than 15 years of public relations and strategic campaign expertise stemming from his roles as Outreach and Program Director for various entities including the National Education Association, Rock the Vote and the Southwest Voter Registration Project.  He is a graduate from NYU Tisch School of The Arts Film School with a double major in Urban Studies from the College Of Arts and Sciences.  



Monica Griego has expertise in community health, marketing, campaign leadership and fund development. She led the growth and development of the Taos Community Health Council for many years, engaging in successful initiatives and building capacity. She has worked with the Rio Arriba County Health & Human Services Department and the Taos County Administration on a number of projects in the past five years from watershed protection initiatives to Marketplace and Medicaid enrollment initiatives to opiate use disorder public and provider education campaigns.  Ms. Griego currently staffs the only cross-county collaboration between Taos and Rio Arriba counties currently funded by HRSA, the Northern New Mexico Rural Health Network, as the Network Director. She has led community suicide prevention initiatives, and developed innovative community campaigns to raise awareness for important issues such as substance use disorder, grandparents raising grandchildren, state health exchange regulations and maternal child health programs.   Her professional background includes corporate and non-profit management, professional grant writing, lobbyist, international corporate finance and communications.  Prior to her relocation to New Mexico, Ms. Griego led the Colorado Multi-ethnic Cultural Consortium as Executive Director.  In 2008 she designed a Colorado statewide field strategy that resulted in the registration of tens of thousands of Latino voters for the 2008 Presidential Election, as the Statewide Field Director for Mi Familia Vota.  Prior to her work with civic participation campaigns, Ms. Griego was the Legislative Director of the Colorado Consumer Health Initiative, lobbying successful private insurance reforms at the Colorado State Legislature. Additional work experience includes positions with Investment Bank Deutsche Banc Alex Brown, the Robert F. Kennedy Memorial and the U.S. White House. Ms. Griego earned her Bachelor’s degree in international law from Georgetown University's School of Foreign Service, and is a Certificate Holder in Latin American Studies.




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